British consumers are not yet ready to buy their desktop Software from the cloud, buy with almost two thirds of respondents prefer a software.
The physical format, according to a new study published by the software company Corel today.
Nearly half of respondents (46.6 percent) agreed that if technology companies spoke of "the
Cloud ', they do not fully understand what it means, still have a number of software companies, has changed
Cloud-only model sold in recent months.
2,006 consumers about their buying habits software leadership on behalf of the respondents Factor
Corel and the survey found that 37.7 percent of respondents prefer to buy software from a
Point of sale and 25.2 percent prefer to buy software online, but in a physical format. Only 1.8 percent
Percent said they would prefer to rent / lease / subscription software for a monthly or annual fee
while 28 percent prefer to download the software directly on your PC from the internet.
"Consumers are just not willing to rent / lease their software and when providers offer only
a call option and the potential loss of revenue for retailers is huge, "said Amanda Bedborough,
Executive vice president of worldwide sales, Corel. "While many companies are comfortable with the use of
the cloud to purchase software, consumers always want choice in how they purchase and are software
do not want to be forced to rent software before they feel ready. "
87.4% of consumers said they would prefer to have a choice to choose the format they bought and software
When asked what they prevent you from renting or leasing the software from the cloud, 75.4 percent
said the main reason for not wanting to make a payment in progress. Other reasons for not
Lease or rental software are:
-want to be able to update the software on their own terms - 75.3 percent
-feel like they pay this way more - 66.3 percent
-do not want the ability to open files to lose, if they choose to stop the rental / lease / application
Software - 65.6 percent, "The cloud should buy a huge potential consumer, the software - delivery faster, easier
Updates, additional features and greater flexibility - and is undoubtedly the future, "said Amanda
Bedborough, Corel. "But many British consumers do not like the idea of a current payment and are
simply more comfortable with owning a physical product. While it might be easier for software companies
sell their products through the cloud that is trying to impose on consumers simply wrong. "
source corel.com
